Abu Dhabi, UAE – First Abu Dhabi Bank (FAB), one of the largest banking groups in the Middle East, has expanded its partnership with Presight, a leading AI and big data analytics firm, to integrate advanced artificial intelligence solutions across key operations. This collaboration marks a significant step towards embedding AI deeper into the UAE banking sector, enhancing both customer intelligence and operational efficiency.
Strategic Expansion of AI Capabilities
The partnership builds on successful pilot programs and will focus on two core areas: growth intelligence and resource planning. Presight’s AI-powered analytics platforms will combine economic, sectoral, and firmographic data to identify high-potential corporate and institutional clients, enabling FAB to proactively engage with lucrative opportunities. Simultaneously, geospatial and econometric analysis will optimize the bank’s physical network – branches and ATMs – aligning infrastructure with customer demand and trade flows.
Why This Matters: The UAE has aggressively pursued digital transformation in banking, and this deal reinforces that trend. FAB, with AED 1.38 trillion ($376 billion) in assets as of September 2025, is positioning itself as a leader by leveraging AI for strategic advantage.
Beyond Customer Acquisition: Optimizing Bank Operations
The partnership extends beyond simply finding new clients. Presight’s “Applied Intelligence” framework will deliver ranked opportunity lists and geospatial heatmaps for relationship managers, improving precision and speed in commercial teams. For FAB’s physical footprint, AI-driven analysis will reduce costs while maximizing accessibility for customers.
Key Takeaway: This isn’t just about automation; it’s about using data to make smarter, faster decisions across the entire bank.
Presight’s Growing Influence in UAE Finance
This deal adds to Presight’s momentum in the financial services sector. Recent collaborations include a memorandum of understanding with HSBC UAE for AI-driven risk management and client acquisition, as well as partnerships with the Emirates Institute of Finance Innovation Hub and the UAE Central Bank. Presight even launched a joint venture with the Central Bank to develop crucial financial market infrastructure.
The Bigger Picture: By securing a partnership with FAB, Presight solidifies its position as a strategic AI provider for the UAE banking ecosystem, potentially becoming the dominant force in AI-driven financial innovation within the region.
FAB maintains strong credit ratings (Aa3/AA-/AA-) and ranks highly in ESG scores, demonstrating its commitment to responsible and sustainable banking practices. The bank operates across over 20 markets globally, making this AI integration a scalable and impactful initiative.
In conclusion, the FAB-Presight partnership signals a clear direction for the future of banking in the UAE: AI-powered, data-driven, and focused on both growth and efficiency. This collaboration is not merely a technological upgrade but a strategic realignment of banking operations for a rapidly evolving financial landscape.
