Apple is reportedly preparing a striking new color option for its next flagship smartphones. According to tech insider Mark Gurman of Bloomberg, a deep red shade is currently being tested as a signature color for the iPhone 18 Pro. This move suggests Apple is continuing to experiment with bolder and more distinctive finishes for its premium devices.
Color Trends and Potential Alternatives
The potential introduction of red builds on Apple’s recent color choices, including the vibrant orange offered with the iPhone 17 Pro. Gurman notes that while orange may remain an option, red is currently the frontrunner for the next Pro models. However, Apple is also exploring purple and brown hues, which could be variations of the red currently in development.
Design and Aesthetic Considerations
The choice of a deep red color is intriguing given its strong visual impact. Patrick Holland, CNET’s mobile director of content, suggests the color could evoke an earthy, architectural aesthetic, contrasting with the bolder, more artificial look of the iPhone 17 Pro’s orange finish. The shift in palette indicates Apple is considering how color affects the overall feel of its devices.
Foldable iPhone Color Schemes
Alongside the iPhone 18 Pro, Apple’s first foldable phone is also generating color speculation. Gurman anticipates that the foldable will likely stick to more practical colors like dark gray, black, white, or light silver, reflecting a utilitarian approach to its inaugural design. This suggests Apple may differentiate between its flagship and foldable lines through distinct color strategies.
Historical Context
Apple has previously featured red in its iPhone lineup, most notably with the “Product Red” models like the iPhone 14 and 14 Plus. However, it’s been several years since the company last released a significant red-based color option. The return of red signals a renewed interest in bolder, more expressive finishes.
Apple has not yet confirmed any of these details, but the consensus among industry analysts is that the new iPhones will launch in the fall of this year. The shift towards bolder colors highlights a broader trend in consumer electronics, where manufacturers are increasingly leveraging design to differentiate their products.
