Apple Music is now making it easier than ever for users to switch from rival streaming platforms like Spotify, Tidal, and others. The company recently rolled out a transfer feature, quietly added to the Music app settings, that lets subscribers import playlists and songs. This move comes as Apple aggressively markets its music service – including high-profile Super Bowl ads – and may sway some users to make the jump.
How the Transfer Feature Works
The process relies on integration with SongShift, a third-party service that handles the migration. To get started, users need to:
- Ensure both Apple Music and their current streaming app are updated.
- Verify they have an active Apple Music subscription.
- Navigate to the Transfer Music option within Apple Music settings.
- Sign in to the service they’re transferring from.
- Select playlists or songs for import, then confirm matches in Apple Music.
Important Note: The feature isn’t flawless. Some users have reported glitches, such as transfer buttons being disabled or errors when attempting to move playlists. Apple may need time to iron out these kinks.
Why Now? The Bigger Picture
This transfer tool isn’t just about convenience. It’s a strategic move by Apple to grow its music subscriber base. The timing is notable: Spotify has faced recent criticism over its AI-generated music policies and its CEO’s controversial investments. Artists are leaving the platform in protest, and some listeners may seek alternatives.
The feature also addresses a common pain point for multi-device households. As one music writer notes, families split between Android and iOS devices can now consolidate their streaming libraries onto a single platform. This solves issues like shared family plans causing playback conflicts across devices.
What to Expect: Limitations and Considerations
While the transfer process is relatively straightforward, it’s not perfect. Not every song will have a direct equivalent on Apple Music. Users should avoid canceling their existing subscriptions until they’ve verified that their essential playlists have been successfully migrated.
Bottom Line: Apple’s new transfer tool is a welcome addition for users looking to switch streaming services. However, it’s still early days, and some bugs remain. The move signals Apple’s commitment to attracting new subscribers while capitalizing on growing dissatisfaction with Spotify’s policies.
