For over a decade, Samsung’s Galaxy Ultra series has dominated the high-end smartphone market. However, dominance doesn’t equal perfection. As a seasoned reviewer with 14 years of testing these phones, it’s clear that Samsung needs to push harder to maintain its edge against increasingly innovative competitors like Xiaomi, Oppo, and Huawei. The upcoming Galaxy S26 Ultra has an opportunity to truly impress — here’s what it needs to do.
Cameras: Time for a Sensor Upgrade
Samsung’s Ultra cameras have consistently delivered excellent results, particularly in low-light and zoom photography. But the core hardware hasn’t significantly evolved in recent generations. The solution is simple: bigger sensors. Xiaomi’s 1-inch type sensor in the 14 Ultra demonstrates the potential for improved dynamic range and detail without over-reliance on software processing.
For professional photographers, Samsung needs to deliver a camera that rivals mirrorless systems. While the current zoom capabilities are good, a larger main sensor in the S26 Ultra would be a game-changer. This would also differentiate the Ultra from the S25 Edge and Z Fold 7, which reuse the existing S25 Ultra’s camera.
Community-Driven Photo Filters
Samsung already offers customizable filters that adjust image toning and exposure. What’s missing is a way for users to share their custom presets with others. Fujifilm’s “recipes” system allows photographers to easily replicate specific looks, fostering a passionate community. Samsung should create a similar platform, letting Galaxy owners download and share presets, encouraging loyalty and engagement.
Size Matters: A Smaller Ultra Option
The Galaxy S25 Ultra is a powerhouse, but its 6.9-inch display makes it unwieldy for many users. Apple’s strategy of offering both “Pro” and “Pro Max” sizes demonstrates the demand for a more manageable form factor. Samsung should introduce a smaller Ultra variant, even if it means sacrificing the S Pen. Many users prioritize pocketability over maximum screen size.
Bold Colors: Break the Monotony
Samsung’s color options have become increasingly conservative. The brief flirtation with vibrant orange on the S22 Ultra proved that consumers appreciate bolder choices. The iPhone 17 Pro’s Cosmic Orange is a prime example of how fun, expressive colors can stand out. A metallic pink S26 Ultra would be a statement, reminding us that phones can be accessories, not just business tools. Motorola’s fabric-backed Razr Ultra also shows the success of unique designs.
Battery and Charging: Catch Up to the Competition
The Galaxy S25 Ultra’s 5,000-mAh battery and 45-watt charging are outdated. Battery technology has improved significantly in the last four years, with new silicon-carbon cells offering higher energy density. Samsung must adopt faster charging speeds (80W or higher) and larger capacity batteries (7,000+ mAh) to compete with brands like OnePlus, which already offer impressive battery performance.
Pricing: Keeping Innovation Accessible
The S26 Ultra will likely face economic pressures that could lead to price increases or spec cuts. While market conditions are unpredictable, Samsung must avoid making the latest technology unattainable for anyone without significant wealth. Maintaining affordability is crucial for sustaining its market leadership.
Ultimately, Samsung’s next flagship has the potential to redefine the smartphone experience. By addressing these shortcomings, the Galaxy S26 Ultra can once again set the standard for innovation and solidify Samsung’s position at the top.
